How to Sell Anything to Anybody by Joe Girard and Stanley H. Brown

Joe Girard, "the world's greatest salesman," shares the system of salesmanship that has made him a renowned success in his field.

"Salesmen are made, not born. If I did it, you can do it."
-- Joe Girard

In his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.